-Alternate Channels-Internet CMS-Import/Export Consultant-
Amazon.com represents a tremendous opportunity that was more than cutting edge. Capital Associates reviewed the CPG environment and recognized a market segment that was being ignored by “brick and mortar” outlets. As traditional grocery retailers de-SKU’ed their stores in response to financial pressure, category management, competitive alternate channels, CA saw a void that needed to be filled. Amazon.com Direct fills that void for consumers and manufacturers who are becoming more and more disenfranchised by their everyday grocery outlet. Consumers are finding harder and harder to find products that they have relied upon and manufacturers are finding it harder and harder to gain distribution due to the constant consolidation of chains. At the same time we see shoppers are moving to alternate retail chains however in most cases manufacturers are asking if the positioning of their products in these accounts is in the best interest of their brand.
Capital Associates facilitates the sales, promotion, logistics and reporting that is Amazon.com Direct. We save our clients the time of learning all the nuances (and sometime frustration) when dealing with this complex business model.
Amazon Active Global Customer Accounts: 244MM
Amazon Monthly Unique Visitors(US): 116MM
Amazon Average Daily Unique Visitors (US): 108MM
Amazon Average Visits per Visitor per month(US): 5.8
Household Income of Amazon Unique Visitors 50% above $75K