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    John Dietz has been in the consumer products industry for over 44 years. In that time he has worked in a variety of
segments of the food, liquor, beverage and health a beauty care industry. His experience has involved all aspects of the value chain from direct sales, marketing plans, web development, ad buys, formulations, statistical analysis,
packaging, private label, logistics and distribution. In addition to direct sales experience with these segments he has been involved in import and export business for more than 21 years the main focus of which has been South Korea and Thailand.             
      In 2010 he decided to leave the corporate arena and, at the request of Amazon.com, expand the role of
Capital Associates from a part time export consulting business to a full time brokerage firm that specializes in online sales and marketing. In addition to his day job he is an Adjunct Professor of Marketing for the University of LaVerne in Southern California.  


Managing Partner, Capital Associates                                   1988-Present

University of LaVerne Adjunct Professor of Marketing              2010-Present

RiceSelect (RiceTec, Inc.), Alvin, TX                                           2007- 2010
Marketing Marketing Manager/Private Label Sales Manager

RiceSelect (RiceTec, Inc.), Alvin, TX                                           1997- 2007
Western Region Sales Manager/Marketing Analyst

Liberty Richter, Inc., Saddlebrook, New Jersey                        1992-1997
Western Region Sales Manager

Romanoff International, Charlotte, North Carolina                  1988-1992
Pacific Region Sales Manager

EDUCATION
Master of Business Administration, Marketing & Management
University of La Verne, La Verne, CA

Bachelor of Arts, Geography
California State University at Northridge, CA

IRI/XleratePlus Category Management



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