John Dietz has been in the consumer products industry for over 44 years. In that time he has worked in a variety of
segments of the food, liquor, beverage and health a beauty care industry. His experience has involved all aspects of the value chain from direct sales, marketing plans, web development, ad buys, formulations, statistical analysis,
packaging, private label, logistics and distribution. In addition to direct sales experience with these segments he has been involved in import and export business for more than 21 years the main focus of which has been South Korea and Thailand.
In 2010 he decided to leave the corporate arena and, at the request of Amazon.com, expand the role of
Capital Associates from a part time export consulting business to a full time brokerage firm that specializes in online sales and marketing. In addition to his day job he is an Adjunct Professor of Marketing for the University of LaVerne in Southern California.
segments of the food, liquor, beverage and health a beauty care industry. His experience has involved all aspects of the value chain from direct sales, marketing plans, web development, ad buys, formulations, statistical analysis,
packaging, private label, logistics and distribution. In addition to direct sales experience with these segments he has been involved in import and export business for more than 21 years the main focus of which has been South Korea and Thailand.
In 2010 he decided to leave the corporate arena and, at the request of Amazon.com, expand the role of
Capital Associates from a part time export consulting business to a full time brokerage firm that specializes in online sales and marketing. In addition to his day job he is an Adjunct Professor of Marketing for the University of LaVerne in Southern California.
Managing Partner, Capital Associates 1988-Present
University of LaVerne Adjunct Professor of Marketing 2010-Present
RiceSelect (RiceTec, Inc.), Alvin, TX 2007- 2010
Marketing Marketing Manager/Private Label Sales Manager
RiceSelect (RiceTec, Inc.), Alvin, TX 1997- 2007
Western Region Sales Manager/Marketing Analyst
Liberty Richter, Inc., Saddlebrook, New Jersey 1992-1997
Western Region Sales Manager
Romanoff International, Charlotte, North Carolina 1988-1992
Pacific Region Sales Manager
EDUCATION
Master of Business Administration, Marketing & Management
University of La Verne, La Verne, CA
Bachelor of Arts, Geography
California State University at Northridge, CA
IRI/XleratePlus Category Management
University of LaVerne Adjunct Professor of Marketing 2010-Present
RiceSelect (RiceTec, Inc.), Alvin, TX 2007- 2010
Marketing Marketing Manager/Private Label Sales Manager
RiceSelect (RiceTec, Inc.), Alvin, TX 1997- 2007
Western Region Sales Manager/Marketing Analyst
Liberty Richter, Inc., Saddlebrook, New Jersey 1992-1997
Western Region Sales Manager
Romanoff International, Charlotte, North Carolina 1988-1992
Pacific Region Sales Manager
EDUCATION
Master of Business Administration, Marketing & Management
University of La Verne, La Verne, CA
Bachelor of Arts, Geography
California State University at Northridge, CA
IRI/XleratePlus Category Management
