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The U.S. Grocery Industry accounts for $1.3 Trillion dollars. That is Approximately $800 Billion in Food & Beverage and $450 Billion in personal care and household items. Six percent of $1.3 T is sold on-line. Amazon represents approximately 47% of all on-line sales. If you are not investing in on-line marketing and it's future growth your brands will suffer.
12% of U.S consumers purchased grocery products online while 3 times as many purchased grocery products in United Kingdom.
20% of adults in the U.S. (25-34 years old) purchased grocery online. This millennial cohort will continue to drive online sales in years to come.
Amazon now ranks #9 (4% grocery share) among all grocery outlets.
By 2021 it is projected that Amazon will rank as number #3 of all retail grocery sales in the U.S.
20% of adults in the U.S. (25-34 years old) purchased grocery online. This millennial cohort will continue to drive online sales in years to come.
Amazon now ranks #9 (4% grocery share) among all grocery outlets.
By 2021 it is projected that Amazon will rank as number #3 of all retail grocery sales in the U.S.
What is driving these trends and what will propel Amazon to this kind of rapid growth besides Amazon’s overall global fulfillment growth of 33%?
- Prime Membership
- Prime Now 1-2 hour delivery now in 29 markets (covers 58% of U.S. GDP)
- Amazon Fresh (end to end grocery delivery)-20 markets at the end of 2016
- Amazon Pantry
- Dash buttons
- Physical Retail
- Amazon Go Stores
- Whole Foods
- Whole Foods leverage of Prime Membership to in-store promotion
- Source: Bloomberg News, Cowen & Co., U.S. Census Bureau
