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Post Title.

4/19/2012

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Chargeback’s for No ASN and Late ASN effective May 1st, 2012

Amazon transportation policy requires vendors to send Advance Shipment Notification (ASN) as soon as a shipment leaves the dock. ASNs help in alerting our FCs of incoming shipments and increase supply chain efficiency between Amazon and vendor partners. In an attempt to increase adoption, we will be including chargeback’s for No ASN and Late ASN starting May 1st, 2012.

The chargeback amount will be separated by ship mode. Small parcel shipments with a Late or No ASN will be charged $5 per shipment. Truck load (TL) and Less than Truck Load (LTL) shipments will be charged $150 per shipment.

Late ASN and No ASN will be measured at the time of receive using the following logic: The system will be looking at ASNs within 30 days before the receive date, and 2 weeks after the receive date. ASNs received outside this window will be counted in the No ASN bucket, and those ASNs that are received in the two weeks period after the shipment is received are counted as Late ASNs.

We will initially start emailing you on these ASN errors starting April 10th, 2012. Please make any corrections to your systems before the chargeback’s go live from May 1st, 2012. For more details on ASN requirements, refer to the resource center help document: "North American Vendor Shipment Prep and Transportation Manual". For more details on Amazon Infraction Management (Chargeback) program, refer to the resource center help document: "Infraction Management Policy and Tutorials".

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Post Title.

4/9/2012

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Amazon Looking To Generate New Revenue Through CPG Sales

Reuters reports that Amazon.com “is trying to grab some of the billions of advertising dollars spent each year by consumer packaged goods companies including Kimberly-Clark Corp, as the world's largest Internet retailer seeks new sources of revenue growth.” According to the story, “U.S. CPG industry online ad spending will approach $5 billion by 2015, double last year's level, according to estimates by

eMarketer, an Internet market research firm ... Amazon began selling ads for other companies on its websites about six years ago and now runs campaigns that also appear on its Kindle devices. The effort has picked up steam in the last year, putting the company in closer competition with online ad leader Google Inc.” In a speech this week, Lisa Utzschneider, vice president of global advertising sales at Amazon, talked about how CPG advertising is a “huge opportunity” for the company, and the story lays out one example: “Amazon recently ran an ad campaign for Kimberly-Clark diapers called Huggies Slip-ons that ran across Amazon websites and its Kindle devices. Amazon included an offer in some of the ads for $2 off plus a 20 percent discount on Amazon's subscribe-and-save program. Amazon also embedded customer reviews in some of the ads, Utzschneider explained. “The ads made consumers 30 times more likely to find out more about the diapers and 13 times more likely to buy them, she said. “The ads that ran on mobile devices helped double sales of Huggies Slip-ons via such devices during the campaign, she added.”

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