April 18th, 2013

New Marketing
  Opportunities - Amazon Pages and Amazon Posts 
 We are pleased to announce two new free, self-service marketing opportunities from Amazon, called Amazon Pages and Amazon Posts.
Amazon Pages allows you to create a
customized landing page to give you increased exposure on
Amazon.com. You can create pages to
capture your core brand message, as well as to serve as one-off, campaign-driven landing pages. This product comes in two tiers: afree,
self-service solution and a paid, fully managedcustom
solution.
Self-service allows users who successfully register to use a set of templates to build brand pages designed for the brand by uploading a variety of creative assets to define showcased products. Brand pages can also link to your Facebook and Twitter pages. All self-service users will receive daily updates that include metrics on performance and audience engagement.
Fully managed  is a custom solution that includes everything offered for the self-service     solution plus more, for a fee. The custom solution is not limited to the     templates we offer. You can create a truly customized look and feel, as long as the brand pages comply with our content guidelines. This offer also takes advantage of Amazon's personalization functionality so you can customize your page for different audiences. Lastly, the custom solution comes with a full-service support and maintenance option.
 Amazon Posts allow you to engage your
customers with timely messaging that describes your products, showcases offers,and announces events that are significant to your brand. Use Amazon Analytics to understand the impact of your social marketing by examining reach, engagement, and conversion of Amazon Posts. Both Amazon Posts and Analytics are free of
charge. With these tools, you can:
Publish messages with text, images, or highlights of your existing Amazon products.
Measure
and understand the value of your social marketing efforts using Amazon Analytics.
Syndicate
your Amazon Post content to an expanding list of destinations, including Amazon Pages and Facebook.